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Case Studies

Real problems. Real results.

A look at the types of challenges we solve and the outcomes we deliver. Real engagements, structured for clarity.

MVP Development
5 weeks
Fixed-scope project

SaaS Platform for SMB Operations

A founder came to us with a validated idea and 6 weeks to prove it. We scoped, architected, and shipped a full SaaS MVP — used by 50+ businesses within month one.

🎯Problem

The founder had deep domain expertise but lacked a technical co-founder. They needed to validate their SaaS concept before approaching investors.

🧠Approach

We ran a 2-day discovery session to define the MVP scope ruthlessly. Cut 60% of the feature wish-list to expose the core value proposition. Selected a Next.js + Supabase stack for velocity without sacrificing quality.

Solution

Delivered a fully functional multi-tenant SaaS product: auth, subscription billing via Stripe, core workflow automation, and an analytics dashboard.

Tech Stack
Next.js 14SupabaseStripeTypeScriptVercelTailwind CSS
Results
Shipped to production in 5 weeks
50+ active businesses in month one
Raised pre-seed round within 3 months of launch
Zero critical bugs in first 60 days
Technical Architecture
3 weeks
Architecture engagement

API Performance Overhaul — B2B Platform

A growing B2B platform was experiencing 12s+ API response times under load. We redesigned their data layer and query architecture — bringing response times to under 200ms.

🎯Problem

As the platform grew past 1,000 active users, API response times degraded severely. The team lacked the senior database and architecture expertise to diagnose root causes.

🧠Approach

Started with a full audit of query patterns, indexes, and architecture decisions. Found N+1 query patterns, missing indexes, and synchronous processing where async was needed.

Solution

Redesigned the data access layer with proper ORM usage, database-level query optimization, Redis caching for hot paths, and a job queue for heavy async operations.

Tech Stack
Node.jsPostgreSQLRedisPrismaBull QueueAWS
Results
12s → 180ms average API response time
12x throughput increase under load
Infrastructure costs reduced by 35%
Zero downtime during migration
Product Strategy
2 days + 1 week deliverables
Consulting sprint

Pre-Seed Founder Strategy Sprint

A non-technical founder building a marketplace came to us with three competing product ideas and no clear path forward. After a 2-day strategy sprint, they had a single, validated direction.

🎯Problem

The founder was spending months going back and forth between features, pivots, and markets. No prioritization framework, no success metrics, no roadmap.

🧠Approach

Ran a structured 2-day product strategy workshop. Used Jobs-to-be-Done frameworks, competitive landscape analysis, and a financial model to evaluate each product direction.

Solution

Delivered a complete product strategy document: clear ICP (ideal customer profile), MVP feature set, 6-month roadmap, success metrics, and a prioritization matrix.

Tech Stack
RoadmappingJTBD FrameworkUser ResearchFinancial ModelingOKR Design
Results
Clear single-direction decision made
MVP scope defined in 2 days
6-month roadmap with clear milestones
First paying customer within 8 weeks of strategy completion

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